Eligibility
- Admission to PG Diploma in Financial, Marketing and HR Analytics shall be open to the candidates who have passed in Bachelor’s Degree or equivalent examination from Recognized University.
Requirements
- A computer system/laptop equipped with a web camera, microphone, and internet connection (minimum speed 1 Mbps) are the basic technical componential requirements for pursuing education online.
Features
- Comprehensive Curriculum: The course covers essential topics in financial analytics, marketing analytics, and HR analytics. Modules include data mining, statistical analysis, predictive modeling, and data visualization.
- Industry-Relevant Skills: Emphasis on practical, hands-on learning with real-world datasets. Training on popular analytics tools and software such as R, Python, SAS, and Tableau.
- Expert Faculty: Courses are taught by experienced faculty members and industry experts. Guest lectures and webinars by professionals from the industry.
- Flexible Learning: Online delivery mode allows for flexibility in learning schedules. Self-paced learning options and live interactive sessions.
- Capstone Projects: Real-world capstone projects in financial, marketing, and HR analytics. Opportunities to apply theoretical knowledge to practical problems and present findings.
- Career Support: Career counseling and placement assistance. Networking opportunities with alumni and industry professionals.
- Certification: Upon successful completion, students receive a PG Diploma from VTU. Recognized certification that enhances career prospects in data analytics.
Course Overview
The Post Graduate Diploma in Financial, Marketing, and HR Analytics offered by Visvesvaraya Technological University (VTU) is designed to equip professionals with the skills and knowledge necessary to analyze data in the fields of finance, marketing, and human resources. This program blends theoretical knowledge with practical applications, preparing students to leverage data for strategic decision-making in these domains.
This program is ideal for professionals looking to advance their careers in data analytics within the fields of finance, marketing, or HR, as well as for those seeking to transition into these high-demand areas.
Course Content
- Management and Organizational Behaviour
- Quantitative Techniques
- Accounting for Managers
- Marketing Management
- Business Communication
- Human Resources Management
- Corporate Strategy
- Financial Management
- Business Research Methods
- Entrepreneurship Development
- Basics of Business Analytics
- Financial Statement Analysis
- Forensic Accounting
- Risk Analysis & FinTech
- Financial Econometrics
- Basics of Business Analytics
- Introduction to HR Analytics
- HR Metrics & Measures
- Predictive Analytics in HR
- Data Visualization & Story Telling with HR Data
- Basics of Business Analytics
- Introduction to Marketing Analytics
- Digital Advertising Analytics
- Marketing Research & Metrics
- Retail Analytics
- Fraud Analytics
- Financial Modeling
- Emerging Issues in Financial analytics
- Project Work
- HR accounting & Audit
- Text Analytics
- Investing in People
- Project Work
- Supply Chain Analytics
- Business Intelligence & Analytics
- Social Media Analytics
- Project Work
University
VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge. Visvesvaraya Technological University (VTU), the umbrella university for all engineering colleges in Karnataka, is launching online programs that will help students earn a minor or honors degree. The programs are in collaboration with industries.