Eligibility
- Admission to MBA in Digital Marketing Program from VTU shall be open to the candidates who have passed in bachelor’s degree or equivalent examination from Recognized University.
Requirements
- A computer system/laptop equipped with a web camera, microphone, and internet connection (minimum speed 1 Mbps) are the basic technical componential requirements for pursuing education online.
Features
- Flexible Learning: The online format allows students to learn at their own pace and from any location, making it ideal for working professionals and those with other commitments.
- Industry-Relevant Curriculum: The program covers essential digital marketing topics, including social media marketing, search engine optimization (SEO), content marketing, digital advertising, data analytics, and e-commerce strategies.
- Expert Faculty: Courses are taught by experienced professionals and academics who bring real-world insights and industry expertise into the virtual classroom.
- Interactive Learning: The program includes live sessions, interactive assignments, and case studies to ensure a dynamic and engaging learning experience.
- Global Recognition: Visvesvaraya Technological University is a well-recognized institution with a strong reputation in the field of higher education. The MBA degree is globally accepted and respected.
Course Overview
MBA in Digital Marketing Online degree program from Visvesvaraya Technological University is designed to provide students with a comprehensive understanding of the digital marketing landscape. The program blends theoretical knowledge with practical skills to prepare graduates for successful careers in the fast-evolving digital marketing industry.
Curriculum Highlights:
Digital Marketing Fundamentals: Introduction to the core concepts and principles of digital marketing.
Content and Social Media Marketing: Strategies for creating compelling content and leveraging social media platforms.
SEO and SEM: Techniques for optimizing search engine results and managing paid search campaigns.
Digital Advertising: Understanding various digital advertising channels and how to create effective campaigns.
Data Analytics: Using data to drive marketing decisions and measure campaign effectiveness.E-commerce: Insights into online business models and strategies for driving e-commerce success.
Capstone Project: A practical project that allows students to apply their knowledge to real-world digital marketing challenges.
Career Opportunities:
Graduates of the Online MBA in Digital Marketing program can pursue various roles, including:
Digital Marketing Manager
SEO Specialist
Social Media Manager
Content Marketing Manager
Digital Advertising Manager
Data Analyst
E-commerce Manager
Course Content
- Principles of Management
- Marketing Management
- Fundamentals of Digital Marketing
- Google Marketing Platform and Web Analytics
- Digital Entrepreneurship
- Human Resources Management
- Search Engine Optimization & Marketing
- Financial Management
- Business Research Methods
- Digital Brand Strategy
- Employability & Professional Skills
- Consumer Neuroscience
- Universal Human values
- Sales Management
- Affiliate Marketing
- Franchise Marketing
- Influencer Marketing
- Content Marketing Strategy
- Customer Relationship Management
- LinkedIn Marketing
- X Marketing
- Facebook Marketing
- E-Commerce Marketing
- Artificial Intelligence in Digital Marketing
- Data Visualization
- Website Development and Design
- Email Marketing
FAQs
University
VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge. Visvesvaraya Technological University (VTU), the umbrella university for all engineering colleges in Karnataka, is launching online programs that will help students earn a minor or honors degree. The programs are in collaboration with industries.
