Eligibility
- Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC
Requirements
- A computer system/laptop equipped with a web camera, microphone, and internet connection (minimum speed 1 Mbps) are the basic technical componential requirements for pursuing education online.
Features
- Six-Semester Structure: Offers a structured and holistic learning experience over six semesters.
- Comprehensive Business Education: Provides a well-rounded business education, covering key areas.
- Digital Marketing Expertise: Focuses on developing digital marketing proficiency, including specialized topics like Content Marketing, SEO, Social Media Marketing, and Influencer Marketing.
- Professional Development: Aims to cultivate a professional aptitude in learners.
- Beyond Traditional Topics: Includes areas such as computer applications, management information systems, and research methodologies.
- Practical Skills Enhancement: Emphasizes hands-on skills development in Website Design, Development, Affiliate Marketing, and Marketing Analytics.
- Adaptability and Future Readiness: Prepares learners for the dynamic business landscape through contemporary topics and a focus on digital entrepreneurship.
Course Overview
The BBA in Digital Marketing Online program at Visvesvaraya Technological University (VTU) is a three-year undergraduate degree offering a comprehensive education in business administration coupled with specialized expertise in Digital Marketing.
The program spans six semesters, systematically imparting learners with business and digital marketing knowledge and skills online. Aiming to develop a professional aptitude, business acumen, and a digital marketer orientation, the course incorporates all the related and inheriting major fields of studies.
The key business administration areas covered include business communication, marketing, finance, human resources, strategic and customer relationship management, accounting, economics, and fundamental statistics. The curriculum goes beyond traditional topics, also covering computer applications, management information systems, and research methodologies.
Learners will achieve proficiency in digital marketing by studying – DM Fundamentals, Content Marketing, SEO, Social Media Marketing, Brand Management in the Digital Era, IoT Fundamentals for Business, Website Design and Development, Affiliate Marketing, Neuro Marketing, Integrated Marketing, Marketing Analytics, Influencer Marketing, and Digital Entrepreneurship.
Benefits
VTU is a renowned leading technological university in Karnataka overseeing technical education in the state.
The University holds UGC accreditation for offering education online wherein each program is AICTE approved validating quality online education.
The program meets all online education standards, including:
- A valid degree accredited by the UGC
- It is entirely online, with students studying and taking exams digitally. Upon successful completion, a hard copy of the degree will be delivered by post.
- Highly affordable fees with feasible payment options.
- E-learning platform for studying, exams, and progress tracking.
- Live chat-support available 24/7.
Course Content
- Management & Organizational Behaviour
- Business Economics
- Fundamentals of Statistics
- Principles of Marketing
- Business Communication
- Financial Accounting
- Computer Applications in Business
- Fundamentals of Digital Marketing
- Human Resources Management
- Fundamentals of Research Methodology
- Indian Ethos and Value Systems
- Financial Management
- Strategic Management
- Digital Entrepreneurship
- Consumer Behaviour in Digital Era
- Management Information System
- Integrated Marketing Management
- Brand Management in Digital Era
- Customer Relationship Management
- Fundamentals of IoT for Business
- Website Design & Development
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Marketing Analytics
- Influencer Marketing
- Affiliate Marketing
- Neuro Marketing
- Project Work
FAQs
University
VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge. Visvesvaraya Technological University (VTU), the umbrella university for all engineering colleges in Karnataka, is launching online programs that will help students earn a minor or honors degree. The programs are in collaboration with industries.