Eligibility
- The candidate should be a Graduate/ Bachelor’s degree/ Diploma holder in any stream from a well-recognized university.
Requirements
- A computer system equipped with a web camera, microphone, and internet connection (minimum speed 1 Mbps) are the basic technical componential requirements for pursuing education online.
Features
- Well-designed student portal that is accessible from anywhere.
- Comprehensive e-learning material (e-books, video lectures, notes, ppts, etc.)
- Self- Assessment Tests
- Provision of proctored remote examinations.
- Easy fee payment plans & modes.
Course Overview
MBA in Marketing at the University of Mysore is a two-year post-graduation course that offers specialized management learning in Marketing.
About the Course
MBA in Marketing Management degree offered at the University of Mysore provides specialization in the field through distinct noted core and elective courses. The whole program structured under four semesters integrates – Marketing Management, Consumer Behaviour, Management Information Systems, Sales Promotion Management, Brand Management, Internet Marketing, Service Marketing, Business Marketing in addition to other managerial subjects.
About the University
A century older academia, founded in 1916, the University of Mysore, is the sixth oldest in the country. It was the first in the country to be accredited by NAAC in 2000 with Five Star Status. Today it ranks First in Karnataka and 27th in the country in NIRF Ranking 2020.
The University is UGC approved and acknowledged as an autonomous institution by the government of India. It offers education across all the major disciplines and holds research programs. Aiming to spread education at the widespread global platform the University has also launched various accredited online programs.
Course Content
- Management Concepts & Theories
- Organizational Behaviour
- Business Environment
- Managerial Communication
- Managerial Accounting
- Managerial Economics
- Statistics for Management
- Marketing Management
- Human Resource Management
- Corporate Finance
- Quantitative Methods
- Legal aspects of Business
- Operations Management
- Management Information Systems
- Elective – I – Advertising Management
- Elective – II – Consumer Behaviour
- Entrepreneurship
- Project Management
- Project Work Diary
- Summer Internship Report
- Elective – III – Sales Promotion Management
- Elective – IV – Brand Management
- Elective – V – Internet Marketing
- Project Report
- Project Viva-voce
- Elective – VI – Service Marketing
- Strategic Management
- Elective – VII – Business Marketing
FAQs
University
A century older academia, founded in 1916, the University of Mysore, is the sixth oldest in the country. It was the first in the country to be accredited by NAAC in 2000 with Five Star Status. Today it ranks First in Karnataka and 19th in the country in NIRF Ranking 2021. The University is UGC approved and acknowledged as an autonomous institution by the government of India. It offers education across all the major disciplines and holds research programs. Aiming to spread education at the widespread global platform the University has also launched various accredited online programs.
